Virtual, for-profit K-12 schools have spent millions in taxpayer dollars on advertising, an analysis shows...An analysis by USA TODAY finds that online charter schools have spent millions in taxpayer dollars on advertising over the past five years, a trend that shows few signs of abating...The USA TODAY analysis finds that 10 of the largest for-profit operators have spent an estimated $94.4 million on ads since 2007. The largest, Virginia-based K12 Inc., has spent about $21.5 million in just the first eight months of 2012...
A look at where K12 is placing the ads suggests that the company is also working to appeal to kids: Among the hundreds of outlets tapped this year, K12 has spent an estimated $631,600 to advertise on Nickelodeon, $601,600 on The Cartoon Network and $671,400 on MeetMe.com, a social networking site popular with teens. It also dropped $3,000 on VampireFreaks.com, which calls itself "the Web's largest community for dark alternative culture."Kwitowski declined to say what percentage of K12's per-pupil expenses goes to advertising, but Kevin Welner, a University of Colorado professor who tracks virtual schools, estimated that K12 is on pace this year to spend about $340 per student on advertising, or about 5.2% of its per-pupil public expenditures...
- Single schools
- Authorizers, clusters, CMOs, EMOs, etc.
- Charter school studies, reports
- Funny business
- The Master Plan
- Gulen charter schools 101 + webinar video
- The Gulen Movement & its schools in the news
- Gulen-linked charter school enrollment in 2014-2015
- List of Gulen-linked charter schools in 2016-2017
- Texas Gulen charter schools 2017-2018
Online schools (extreme spending on marketing)
“Online schools spend millions to attract students.” USA Today, 11/28/2012