“Online schools spend millions to attract students.” USA Today, 11/28/2012
Virtual, for-profit K-12 schools have spent millions in taxpayer dollars on advertising, an analysis shows...An analysis by USA TODAY finds that online charter schools have spent millions in taxpayer dollars on advertising over the past five years, a trend that shows few signs of abating...The USA TODAY analysis finds that 10 of the largest for-profit operators have spent an estimated $94.4 million on ads since 2007. The largest, Virginia-based K12 Inc., has spent about $21.5 million in just the first eight months of 2012...